Wednesday, November 4, 2009


This ad is for safe driving. This ad has a good objective in mind; it isn’t just a company trying to get people to buy something. This is meant to target teens and even adults, really anyone who drives.This could be on a poster or in a magazine; I am not sure where it came from originally. They also have a creative way of portraying their message. Their visual is good and interesting. Because of the image I wanted to read the headline.There is not much copy but if someone is intrigued they would take the time to read it because it gives a little more of an explanation.

With errors, this ad definitely doesn’t have too much visual cluster. In an advertisement less is always more. There is only one picture and it is very appealing. I was intrigued to read what was below the picture. That is important in an ad, to catch the reader’s attention. I also felt this ad was easily understood. It is obvious once you read the headline what this advertisement was about, safe driving. It reminded me of the TRUTH commercials on T.V.TRUTH presents these obscure objects to people on the streets and people really stop and look at them and start to think about how drugs, tobacco and such can be bad for you and your health.

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